Seco partners with Instagram content creator Swemachinist

Seco, a manufacturer of cutting tools, is expanding its efforts to share knowledge about the many possibilities in machining by announcing a new partnership with Swemachinist, a well-known Instagram content creator.

Daniel Jansson runs the Instagram account Swemachinist, with more than 100,000 followers. He is a highly skilled CNC operator and machinist, and his videos and comments draw a lot of interest in the machining community.

“We have had our eyes on Swemachinist for a long time due to his genuine love for our brand and the fantastic and engaging content he creates on social media. We are absolutely thrilled about this collaboration,” says Alessia Brugin, global social media manager, Seco.

"For me, Seco has always been a go-to toolmaker," said Jansson. "I've used their tools every day for years, and for good reasons. I'm genuinely happy to get the opportunity to work closely with a company that shares my passion for the machining world.”

At Seco, this opportunity has required working out completely new strategies and approaches, the goal being to provide added value to customers and other stakeholders, as well as the Swemachinist followers.

“Having Daniel Jansson as our ambassador will help us showcase our brand in the right way and give customers access to more useful content. He is incredibly talented and is the perfect ambassador for us with his positive messages, thoughtful content, and values,” added Brugin.

“It will benefit not only me, but also my followers, as I will be able to present new cutting-edge solutions," said Jansson. "I have already made great connections with many of the Seco specialists, and it makes me very happy to work with such engaging and driven employees who take as much pride in their work as I do.”

The collaboration between Seco and Swemachinist will last for six months.